Privacy Policy

What we collect when you visit, order or join the WHAT FOR? club, why we need it, where it is kept, and who else sees it.

What we collect when you order

Your name, mobile number and delivery address, and your email address only if you choose to give it. We collect this to take, deliver and confirm your order, and we tell you so on the order screen before you place it. The checkout also offers to make you a member; you can skip that and still order.

Saved addresses. At checkout, “Save this address for next time” is ticked, and you can untick it. If you leave it ticked we keep the address, with the Home, Work or Other label you chose and any delivery notes, so you can pick it next time you are signed in. If you untick it, the address is kept only on that order, for delivery and our records. You can delete saved addresses from your account page or by asking us.

Questions after your order (optional). After you place an order we may show a short card asking your age group, what you do, what you want from a drink, how you found us and what the order is for. Every question is optional and can be skipped or answered “Prefer not to say”. The questions are for customers aged 18 or over: choosing “Under 18” ends the card and saves nothing. We use the answers only to recommend flavours and to understand, in totals, who enjoys WHAT FOR? and how people hear about us. Our partners see them in our business portal; investors see only totals for groups of three or more people. We keep the answers on your customer record, and how you found us and what the order was for also stay with that order, until you ask us to delete them. When you give your first answer we record that you agreed (wording version profile-v2). The link that lets your browser save these answers stops working 24 hours after the order.

Your map pin

At checkout you can drop a pin on a map, or share your location, to show us your exact gate. This is optional. The pin is used only to deliver your order and is deleted 30 days after delivery. When you search for your address on that map, the words you type in the search box are sent from our server to OpenStreetMap’s search service (Nominatim), or to Google Maps when we have that switched on, so it can find the place. Your name and phone number are not sent with the search. The map pictures themselves load in your browser straight from OpenStreetMap, so OpenStreetMap sees your IP address and the part of the map you are looking at, as any website you open would.

What we collect when you visit

This site sets one cookie of its own, a random identifier, which records the pages you visit here, whether a visit leads to an order, and, if you order or join the WHAT FOR? club, links those visits to your order or membership so we can recognise you as a returning customer. There are no advertising cookies and no third-party analytics, and we do not track you across other websites. Your IP address is kept only as a one-way, daily-changing hash, never as the address itself, along with the city it points to. You can turn the visit cookie off at any time with “Cookie preferences” at the bottom of every page.

The WHAT FOR? club

When you join the club from the welcome offer or the join page, we keep your name, your email and your age group (a band such as 25–34, never your date of birth). If you join from the checkbox at checkout, we keep your WhatsApp number instead of your email. Anything more, such as what you do, what you want from a drink, your area or your pincode, is kept only if you choose to add it. We also keep the exact wording you agreed to and when you agreed to it.

Signing in. You sign in to your club account with a 6-digit code we email you; there is no password. We store your email and link it to your club record, so that when you are signed in we can show you the orders you placed while signed in, your answers, your saved addresses and flavours picked for you from what is in season. A phone number typed at checkout stays with that order: it is never added to your account, and an order someone else places with a phone number is never shown in it. Your sign-in is kept in a cookie on your device until you sign out or it expires. You can sign out at any time from your account page, and you can ask us to delete your account and everything linked to it.

Why we ask. We brew many flavours and keep adding more. Your age group and what you do let us recommend the ones that suit you, and help us understand, in totals, who enjoys WHAT FOR?. You can answer “Prefer not to say” to either question.

What you get, and what we send. Members get a discount on their first order and member offers and new-flavour news on WhatsApp, a few messages a month at most, by email, and on WhatsApp if you have given us your number.

18 or older only. The club is for adults. Joining confirms you are 18 or older; if we learn that a member is younger, we delete their profile.

Your consent, and taking it back. We use these details only because you ticked the box that says so. Unsubscribe from any club email, or reply STOP to any WhatsApp message, to stop the messages. To have your profile deleted, message us on WhatsApp at 9449630863 or write to [to be supplied: supportEmail]. We never sell or rent it to anyone.

How long we keep it. Your club profile is kept while you are a member and for 12 months after you leave, and then deleted. Anything that is part of an order record is kept as that record is, below.

Notify-me and WhatsApp

If you leave a mobile number to hear when a flavour is back, we keep the number, the flavour and the exact wording you agreed to, and we message you once per season. Reply STOP to be removed.

Payment details never reach us

Card, UPI and netbanking details are entered directly with our payment processor, Razorpay. Those details never touch this site’s servers and we never store them.

Where it is kept and who sees it

Order, club and visit records are stored with Supabase in Mumbai, India, and the shop and the business portal run on Hostinger's servers in India. Razorpay sees what it needs to take payment. The founders deliver every order themselves, so nobody outside the company handles your address. We do not sell or rent your details.

How long we keep it

Order records are kept for [to be supplied: dataRetentionPeriod], which also covers the period we are required to retain records for tax purposes. Visit records are kept for 13 months, club profiles while you are a member and for 12 months after you leave, and map pins until 30 days after delivery.

Your choices

You can ask for a copy of what we hold about you, ask us to correct it, or ask us to delete it where we are not required to keep it. Write to [to be supplied: supportEmail].

Grievance officer

[to be supplied: grievanceOfficer], contactable at [to be supplied: supportEmail].